A Journey of Confidence, Advocacy, and Building Platforms for Women in Hospitality

Frances Kiradjian shares that her leadership story began with influential family figures, including a grandfather known worldwide and a great-aunt who led organizations in the 1920s. Entering the travel industry after college, she advanced quickly and later completed a year-long USC program for women, which significantly elevated her confidence. Fran created her first consortia, then founded the Travel Industry Executive Women’s Network, and later launched BLLA to give women stronger representation on stages and in leadership roles. She explains that early conferences lacked women speakers, and she wanted to change that by selecting inclusive panels and board members.

Fran discusses navigating obstacles as an entrepreneur, acknowledging the highs and lows and the importance of inner strength, creativity, and surrounding herself with supportive people. She emphasizes speaking up for fair compensation and addressing problems rather than hiding them. She shares how mindset and positive thinking guide her through challenges, even when raising capital or facing bias. Public speaking, she says, is essential for building one’s brand, and she credits her training at Carlson for transforming her confidence. She encourages giving new speakers their first opportunities and helping others rise.

Notable Quotes/Highlights

• “You must speak up. You must be heard.”
• “If they can do this, I can do it.”
• “There is a solution.”
• “It’s not about what you say, it’s how you make the audience feel.”
• “Be brave… you have to deal with it.”

Closing Reflection

Fran’s reflections demonstrate how confidence grows through education, advocacy, and surrounding oneself with strong supporters. She shows that challenges can be met with creativity, optimism, and a willingness to confront issues directly. Her commitment to elevating women highlights the importance of representation and creating inclusive spaces. She encourages stepping forward, speaking publicly, and helping others develop their voices. Her journey illustrates that empowerment comes from courage, persistence, and believing deeply in the mission to uplift others.