Impact, Collaboration, Continuous Learning, and Purposeful Leadership

Lynn Mohrfeld describes a career that began in marketing research, later expanding into tourism, technology, and ultimately association leadership. He recalls discovering his capability as a leader after proposing putting the visitor guide online and being told “okay,” prompting him to build the project from scratch and realize, “I can do this.” Lynn highlights relationship-building as central to advocacy, noting the importance of trust, partnership, and helping others solve problems. He describes engaging with stakeholders across the industry, elected officials, and leaders outside hospitality to gain broader perspective.

He reflects on serving on boards and associations, emphasizing compromise, affecting change, and “putting on the hat” of each organization. Lynn discusses evolving leadership skills, shifting from technical expertise to management, collaboration, and prioritizing where his time has the greatest impact. He recalls the pandemic as a period requiring rapid learning, long hours, and intense responsibility for both his team and the industry. Lynn emphasizes preparation as the foundation of public speaking and describes being measured in media interactions. He also highlights the importance of self-care, unplugging, getting outdoors, and telling team members to prioritize family and wellness.

Notable Quotes/Highlights

• “Nothing was off limits at that point.”
• “It only works if it’s a partnership.”
• “Preparation, that’s the key.”
• “Life happens while we work.”
• “Always learn.”

Closing Reflection

Lynn’s reflections emphasize the power of learning continuously, building meaningful partnerships, and staying adaptable through change. He reinforces how trust, preparation, and purposeful leadership shape outcomes across an entire industry. His commitment to helping others, collaborating deeply, and focusing on what truly matters reflects a grounded and intentional approach. Lynn also highlights the need to slow down, care for oneself, and maintain perspective in demanding roles. His insights encourage listeners to stay curious, embrace growth, and lead with clarity and balance as they pursue their own success.