Leadership Built on Vision, Integrity, and Human Understanding

Roland Elter, Chief Commercial Officer and Managing Director of Sales & Marketing at Maritim Hotels, has shaped his career through hard work, reliability, and a willingness to take on demanding challenges. He never pursued recognition, he simply delivered consistently, and opportunities followed. His career highlights include leading a major rebranding for NH Hotels, integrating two hotel companies across regions into a pan-European structure, and restructuring Maritim’s commercial operations while navigating the pressures of digital transformation and the COVID crisis. Through these experiences, Elter learned that strong leadership depends on understanding people as individuals and providing them with a clear direction. As he puts it, “No vision, no success.”

He draws on guidance from mentors and experience across industries. Facing setbacks is emotionally difficult for him, yet he has learned to step back, analyze what happened, and ensure mistakes are not repeated. Curiosity drives him - he constantly seeks insights, challenges his team with new ideas, and fosters a culture where honest feedback is encouraged. Elter admires leaders who inspire, uncover potential, and lead by example, shaping cultures where people feel supported and motivated.

Notable Quotes/Highlights

• “No vision, no success.”
• “People are very individual. There is no one size fits all.”
• “Just do it. Don’t wait for others.”
• “You need a variety of methodologies to adapt to different situations.”
• “You need a variety of methodologies to adapt to different situations.”
• “Network is not only what you have on social media.”

Closing Reflection

‍Elter’s journey shows that leadership grows from curiosity, disciplined follow-through, and genuine respect for people. His commitment to clarity, adaptability, and thoughtful action demonstrates that impact is created not by spotlight moments, but by the integrity and consistency leaders bring to their work every day.

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