Leadership Rooted in Family and Global Purpose

‍Lindsey Ueberroth, President & CEO of Preferred Hotels & Resorts and leader of Beyond Green, brings a distinctive blend of family heritage, strategic vision, and global awareness to her role. Raised around the business but determined to forge her own path, she spent years learning the industry from the inside out, launching brands, reshaping the company’s identity, and guiding 650 independent hotels through dramatic transformation. Her career reflects a willingness to take bold, sometimes contrarian steps, whether retiring multiple brands to strengthen one unified identity or launching a sustainability-focused brand in the midst of the pandemic. Lindsey attributes her growth to curiosity, disciplined listening, and the example set by her father and uncle, leaders who modeled humility, preparedness, and the power of asking thoughtful questions. Today, she leads with a philosophy grounded in authenticity, empowering teams, and creating a culture where open communication, trust, and global thinking fuel innovation and connection. 

Notable Quotes/Highlights

• “Our brand is built on relationships, not transactions.”
• “Authenticity is our greatest competitive advantage.”
• “You don’t have to know everything. You just need the courage to start.”
• “Trust is the true currency of leadership.”
• “Hospitality is about creating meaningful human connections.”

‍Closing Reflection

Lindsey Ueberroth's journey demonstrates that leadership rooted in purpose, curiosity, and humanity has the power to elevate entire organizations. She speaks openly about embracing failure as part of growth, surrounding herself with people who challenge her thinking, and practicing self-care as a non-negotiable foundation for effective leadership. Her philosophy is grounded in listening deeply, creating transparency, and empowering others to lead with confidence and integrity. Lindsey’s story encourages every leader to stay curious, remain kind, and align intention with action, because meaningful progress begins when we challenge assumptions, trust our values, and show up authentically for the people we serve. In her example, we see how global vision and family values can combine to create leadership that is steady, inclusive, and profoundly human.