Alessandra LoTufo Alonso

Leading with Inclusion, Visibility, and Doing Your Best

Alessandra LoTufo Alonso makes the case that diversity is a commercial and workforce advantage for everyone.  She notes that 80% of the decision-making around travel and tourism sits with women.  She also observes that roughly 80% of Gen Z say they won’t work for an employer without a solid track record in inclusion.  Men have a role too, since they are often still the key decision-makers.  Her starting point is to put your own house in order.

Visibility is another thread in her approach.  She describes wearing a red jacket in rooms full of men so she could be seen.  She credits her early education in Italy, where students were questioned in front of the class from primary school onward, for her first practice in public speaking.  She says answering questions, even when wrong, is humbling but builds resilience.  She does not claim to be the most polished speaker, but she does not shy away from speaking. Alessandra also shares about her north star, her most recent leadership lessons, and why allyship is critical.

Notable Quotes/Highlights

• “I have learned that things take their time . . . You can’t plan everything.  Not everything is in your control.”
• ‍“I think something that I’ve always taught my boys as well, you can only do your best.”
• ‍“Those customers want to see themself represented . . . you can’t be what you can’t see.”
• “I’ve started to dance tango.  I started a year ago, and I’m totally hooked.  It’s a huge exercise in letting go.”
• “An ally recognizes that they have some privilege, and as such, they can use that privilege to support and elevate someone else’s.”

Closing Reflection

Alessandra’s example reminds us that inclusion is both a business strategy and a shared responsibility.  Visibility can be a deliberate choice, and every uncomfortable question we answer can make us more resilient.  Her reflection on learning tango reminds us that growth can come from unexpected places.  Let us lead with courage, patience, and a commitment to a stronger industry for everyone.

‍