Intentionality, Purpose, and Leadership Built Through Experience

Brian Hicks’ career, spanning Ritz-Carlton, IHG, global commercial leadership, and now CEO of HSMAI, reflects a lifetime of intentional choices shaped by curiosity, travel, and the desire to grow. Drawn to hospitality from an early age, he credits defining experiences such as a nine‑month housekeeping internship, his years at Ritz‑Carlton, and seven years working across Europe, Asia, and the Middle East for expanding his worldview and strengthening his leadership approach. He openly shares how global exposure revealed how much he didn’t know, shaping his humility and confidence.

Brian emphasizes balance, preparation, and empathy as core leadership principles, reminding professionals to protect their energy, deeply understand their teams, and ask intentional questions. He believes networking is essential but most powerful when built around trust and small circles of meaningful relationships. A data‑driven thinker, he encourages leaders to ground decisions in facts while seeking diverse perspectives and listening before speaking.

With the industry on the cusp of major transformation, Brian urges professionals to embrace agility, stay curious about AI, and strengthen collaboration across commercial disciplines. His reflections inspire early‑career and seasoned leaders alike to know their purpose, invest in relationships, and lead with intention.

Notable Quotes/Highlights

• "This is all I’ve ever done my entire career."
• "You learn very quickly how much you don’t know."
• "I always have to have a trip…something planned."
• "Networking within this industry is how people are getting ahead."
• "Always be the last to speak."

Closing Reflection

Brian Hicks’ story reinforces that leadership grows from purpose, preparation, and genuine human connection. His message encourages every professional to stay curious, seek global perspective, and build the intentional relationships that shape both careers and character.