Leadership Rooted in Service, Integrity, and Franchisee Success

Brian Leon’s journey to becoming CEO of Choice Hotels Canada reflects a career built on integrity, humility, and a deep respect for the franchisee community he serves. Growing up in hospitality and inspired by a father whose kindness and personal connection shaped entire organizations, Brian learned early that leadership begins with how you treat people. His unconventional path, from restaurant ownership to business brokerage to franchising, taught him resilience, adaptability, and the value of learning from every experience.

He describes his leadership philosophy as empowering great people, trusting their expertise, and building a culture where franchisees feel supported, heard, and genuinely valued. Brian reinforces that success in a franchise system is 'inextricably linked,' requiring collaboration, trust, and a relentless focus on delivering real value. His reflections on conflict resolution, volunteerism, personal balance, and staying present reveal a leader grounded in humanity and purpose.

His story inspires listeners to seek growth, embrace service, and build careers anchored in kindness, contribution, and continuous learning.

Notable Quotes/Highlights

• "We are only successful if our franchisees are successful."
• "There is so much you can learn from your franchisees."
• "Kindness and integrity were the greatest lessons my father taught me."
• "Be at peace with never being done."
• "Find roles where you have an opportunity to learn."

Closing Reflection

Brian Leon’s reflections highlight leadership grounded in service, authenticity, and respect. His journey reminds us that the most enduring impact comes from lifting others, staying curious, and leading with integrity every step of the way.

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