Career Evolution, Risk-Taking, Relationship Building, and Leadership Growth

Jeff Higley describes a diverse path that began in journalism and sports reporting, shaped by strong role models including his mother, grandmother, and sisters. His work in daily newspapers and later in hotel industry media gave him exposure to leadership, communication, and influential industry figures. He explains that his journey evolved through opportunities he “leaped at,” eventually moving from editorial roles to leadership positions at STR and later the BHN Group. Trust in respected organizations and thoughtful decision-making helped him navigate professional risks.

Jeff emphasizes the importance of authenticity, saying he behaves the same whether speaking with CEOs or front-line employees. He believes relationship-building comes from being genuine, fair, and consistent. Public speaking continues to make him nervous, but preparation, knowing his content, and speaking with confidence help him succeed. He shares that observing strong speakers has shaped his own style. Jeff discusses leadership as people-focused, aiming to create an environment where individuals can thrive. He highlights empathy, flexibility, individuality, and learning from colleagues across generations.

Notable Quotes/Highlights

• “If you know your stuff, you’re gonna be fine.”
• “Be yourself.”
• “I think with my stomach.”
• “You don’t want to lead a bunch of clones.”
• “If you’re a listener, you’re gonna do well.”

Closing Reflection

Jeff’s reflections illustrate how authenticity and curiosity guide a meaningful leadership journey. He shows that taking thoughtful risks and trusting one’s intuition can open unexpected doors. His emphasis on preparation, self-awareness, and empathy reinforces the importance of being both confident and human. He encourages leaders to learn from others, embrace individuality, and build genuine relationships. His journey demonstrates that staying true to oneself while continually learning creates lasting impact.