Empowerment Through Access, Resilience, and Intentional Action

Tracy Prigmore shares powerful lessons about navigating barriers to hospitality real estate, particularly the challenges women and people of color face when entering hotel ownership. She explains how high costs of entry, limited liquidity, and unconscious bias restrict access to capital, reinforcing inequities that many aspiring owners must overcome. Tracy highlights how relationships, perceived risk, and lack of visible representation create additional hurdles that require persistence and clarity of purpose.

Her experience shows that success is rooted in mindset, preparation, and resilience. She emphasizes the importance of educating yourself and taking calculated risks - even when the path feels uncertain. By building community, adding value to others, and steadily moving forward, she demonstrates how meaningful progress is created one intentional step at a time.

Notable Quotes/Highlights

• “Cost of access is very high and requires a high net worth.”
• “If your mindset is you can’t do it, then you don't ever even try.”
• “It really is a mindset . . . I can do this, I can do this.”
• “Developing a network is really about what value can you add to other people.”
• “You have to understand the numbers . . . you cannot be successful if you don’t understand the numbers.”

Closing Reflection

Tracy’s insights remind us that opportunity expands with knowledge, courage, and consistent action. She encourages us to pursue goals even when the hill feels steep, investing time each week to move closer to our vision. Her example reinforces that resilience, learning, and meaningful relationships are the foundation of lasting success.