Global Perspective, Humility, and Leadership Built Through Courage

Betsy O’Rourke’s remarkable leadership journey, spanning hotels, cruise lines, associations, and experiential travel, reflects a life shaped by global curiosity, courage, and an unwavering commitment to excellence. Growing up across Europe, she gained early insight into cultural differences, sparking a lifelong passion for travel and shaping her instinct to lead with empathy. Her first role at the Hilton Resort in Malta revealed the magic of hospitality, giving her a foundational understanding of operations and the deep power of guest connection.

Across Choice Hotels, Royal Caribbean, and Xanterra, Betsy became known for her commercial clarity, starting with the P&L, following the money, and uncovering hidden opportunities through what she calls “a treasure hunt.” Her career moves were driven by appetite for challenge, and she credits the mentors who “gave unsolicited advice until she asked for it,” helping her build confidence and rise in complexity. In crisis moments, from 9/11 to the financial collapse to COVID, she leaned into decisive action, clear communication, and protecting her teams with what she describes as being their “flak jacket.”

Her reflections reinforce the power of humility, preparation, mentorship, and speaking up, even when you’re the youngest voice in the room.

Notable Quotes/Highlights

• "I was hooked, that’s when I knew I wanted to be in travel."
• "Follow the money, start with the P&L."
• "People will step up if they know you’ve got their back."
• "Don’t be afraid to speak up, what’s the worst that can happen?"
• "If you have two of the three, money, learning, and fun, it’s time to look."

Closing Reflection

Betsy O’Rourke’s story reminds us that great leadership grows from curiosity, confidence, and courageous decision-making. Her journey inspires every professional to embrace challenge, lead with humility, and trust in their ability to shape meaningful impact across an ever‑changing industry.