Resilience, Impact, and Leadership Fueled by Relentless Drive

Fran Brasseux’s journey, from Pan Am to senior global hotel leadership to CEO of ICHRIE(Retired), reveals a career built on intuition, grit, and a deep commitment to impact. She shares how association work moves differently than corporate life, requiring patience, collaboration, and thoughtful engagement across diverse, highly intelligent stakeholders. Yet the ability to shape an entire industry drew her in, inspiring her to bridge hospitality and academia in meaningful ways.

Fran speaks candidly about her personal mantra, never giving up, and her ability to go over, around, or through any wall. She reflects on mentors who shaped her thinking, from global hotel leaders to board members who modeled diplomacy, storytelling, and cultural navigation. Her career shifts, particularly moving from airlines to hotels and later to associations, demanded bravery, resilience, and the support of her family, who shared in both the sacrifices and rewards.

She emphasizes preparation, collaboration, and relentless curiosity as essential leadership tools. Whether navigating research complexities, aligning stakeholders, or speaking on global stages, Fran leads with honesty, perseverance, and deep care for people.

Notable Quotes/Highlights

• "Fran, you never give up… you go over it, through it, around it."
• "Association work is hard… but it makes an impact."
• "You need to understand the business before you act."
• "Nothing happens without sales, if you can’t sell yourself, you can’t sell an idea."
• "If you’re going to do something, you have to do it right."

Closing Reflection

Fran Brasseux’s reflections remind us that purpose-driven leadership blends courage, preparation, and relentless commitment to serving others. Her story inspires professionals to embrace learning, honor relationships, and pursue impact with heart.